We are committed to maintaining the trust and confidence of our clients, our partners, and visitors to our web site and social media pages. We particularly want to ensure you understand how and why we collect and use your personal information, and your rights to control what we do with it.

What Personal Data Do We Collect ?

We collect the following personal information about you:

Personally Identifying Information

This includes your full name, address, email address and telephone number.

Indirectly Identifiable Personal Information

This includes online identifiers such as cookies and your computer’s IP address.

About Cookies:
A cookie is a small text file which is stored on your computer, and is used to collect data about how you navigate and interact with our site and its pages. An IP (Internet Protocol) address is an identifier of your computer when it is used to connect with the internet.

This type of personal data cannot directly identify you, but that could still be possible if it were associated with other pieces of information. We treat these types of information in the same way that we treat personal data that is directly identifying.

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies may affect the functionality of this and many other websites that you visit. If you are not sure whether you need them or not, it is recommended that cookies are not disabled in case they are essential to provide a service that you use.

Special Category Data

We collect sensitive information relating to your baby’s habits and health.

How Do We Collect Your Personal Data ?

We collect personal data about you in the following ways:

• when you visit and browse our website;
• when you make an enquiry through our website or Facebook page;
• when you correspond with us;
• when you register with us;
• through questionnaires that we use to tailor our service;
• through notes we take during face to face meetings;
• when you meet us, for example at industry events;
• when they are provided by third parties who have your consent to pass us your contact details;
• when it is publicly available, for example when you have shared information on a public platform (such as a public Facebook or Instagram page).

This list is not exhaustive and, in specific instances, we may need to collect additional data for the purposes set out in this Policy.

What Do We Process Your Personal Data For?

To Provide Our Service to You

We process personal data in order to provide and manage our service to you, and to communicate with you during its course.

With your explicit consent, we will also process sensitive data on your baby’s health to tailor our services as appropriate and to ensure we are aware of and allow for any health issues.

Where we ask you to provide personal information, for example by filling out the contact form on our website, we will only use that information for the purpose for which it was given, such as to answer your query.

For Marketing

If you are not a client, with your consent we will use your details to provide you with marketing information that we think will interest you. You can withdraw your consent for us to use your personal information for this purpose at any time.

Once you are registered with us, we will use your personal details to provide you information on our services. You may stop us from sending you further marketing information at any time by clicking on the unsubscribe link you will find in every email we send, or by contacting us through the details at the end of this Policy.

We will always honour your request that we stop sending you marketing information without undue delay, and if there is no further purpose to retaining your details, we will also erase them. However, where you are an existing client, we may continue to communicate with you for other purposes relating to the services we provide and work that we do with you.

For Our Website’s Function

We use online identifiers collected through our website to make it function more smoothly, for example to optimise its performance by using servers nearest to your location.

For Analytics

With your consent, we use online identifiers to understand how you navigate around our site, for example the pages you visit, how much time was spent there, and other statistics in order to help us improve our website.

We use the services of the following for analytics:

For Advertising

With your consent we collect information about your visit to our website, the content you viewed, links you followed and information about your browser, device and IP address which we sometimes share with third parties for advertising purposes. We also share some online data collected through cookies with our advertising partners. This means that when you visit another website, you may be shown advertising based on your browsing patterns on our website.

We use the services of the following for advertising purposes, and include a link to their Privacy Policy:

How Do We Store Your Personal Data ?

We are diligent to ensure that the personal data that we store is kept confidential and stored securely. Where it is paper-based, for example in a questionnaire that you have filled in or notes we have taken, the documents are kept locked in our premises.

Personal information that you provide us digitally is stored as described below, and may only be accessed by our authorised employees through devices that are password or biometrically protected

We use the following service providers to process your personal information:

How Long Do we Store Your Personal Data For?

We will not store your personal data for any longer than is needed for the purpose you provided it.

If you opt in to receive marketing communications, or where it is in our legitimate interest to send you marketing communications, we will continue to store your information for as long as you do not withdraw consent or object. If there is then no other purpose to holding your data, it will be erased.

How to Access and Control Your Personal Data

You have the following rights surrounding access and control of your personal data:

• the right to ask for a copy of personal data that we hold about you;
• the right to request that we delete personal data held about you;
• the right to ask us to update and correct any out-of-date or incorrect personal data that we hold about you;
• the right to request that we transfer the data we have collected to another organisation;
• the right to opt out of any marketing communications that we may send you, and to object to us holding your personal data if we have no legitimate reasons to do so

If you wish to exercise any of the above rights, please contact us using the details set out below.

Sharing Your Personal Data

We will not pass your personal data to anyone else without first obtaining your consent, unless there is some circumstance by which we are required to do so by law.

Making a Complaint

If you feel that your personal data has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.

You can contact them by calling 0303 123 1113, or visit www.ico.org.uk/concerns.

Updates to Our Privacy Policy

We may make changes to this Privacy Policy from time to time, so encourage you to check these pages periodically. This Privacy Policy was last updated on 14th April 2021.

How to Contact Us

We hope this Privacy Notice has been helpful in setting out the way we handle your personal data and your rights to control it.

If you have any questions that haven’t been covered, please contact our Data Protection Officer who will be pleased to help you:

Call Us

+44 (0)738 853 7806

Email Us

[email protected]